Anatomy of a Business Card
Along with the new blog design, I wanted to update my business cards. I needed to bring some cards to Alt Summit anyway so now was a good time to ditch the old cards and get a brand new look. The only issue was that I wanted to let people know both about the blog (Rambling Renovators) and the business (BlogPodium). How to do that without having to carry around a gajillion cards? A two-sided business card of course.
I knew I wanted the cards to be distinct but similar and speak the same language. BlogPodium and Rambling Renovators have their own clear brand and feel but they needed to be tied together in some way, to show that they related to one individual (me!). A tough thing to achieve - especially since I was coming up with a rebranding of Rambling Renovators at the same time! Add to that the fact that I didn't want the cards to be overwhelming and contain too much information.
So I started with the backgrounds first. For BlogPodium, we'd already established the chalkboard background (a nod to our purpose as an eduction resource of sorts for bloggers) as our look. Using a white font (its like chalk!) made sense. With Rambling Renovators, I decided on a subway tile background. You can find subway tile throughout my house and its clean, classic look is compatible with what my blog and design style is all about. With one black background and one white background, the card felt very crisp and modern. I was on the right track!
To keep things very simple, I kept the general layout the same on each side: large logo, name and job descriptor on the left, contact info on the right. I had restrain myself from listing all the different ways to contact me (Facebook, Pinterest, About.me), and stuck to the essentials: url, email, phone, and Twitter. If you can't find me via any of those ways, I might be avoiding you ;)
So that's it. A very long-winded explanation of my business cards. I had these cards, as always, printed by Moo.com. If you follow that link, I get a referral fee but you also get 10% off your first order. I love the Moo card stock (thick and matte) and the rounded corner option so much I can't help but keep going back to them.
Do you have business cards for your blog? Or any cards at all? Maybe business cards are passe in this age of social connection and will disappear like the dinosaurs.