Anatomy of a Business Card

Jan 25, 2013


Along with the new blog design, I wanted to update my business cards. I needed to bring some cards to Alt Summit anyway so now was a good time to ditch the old cards and get a brand new look. The only issue was that I wanted to let people know both about the blog (Rambling Renovators) and the business (BlogPodium). How to do that without having to carry around a gajillion cards? A two-sided business card of course.


I knew I wanted the cards to be distinct but similar and speak the same language. BlogPodium and Rambling Renovators have their own clear brand and feel but they needed to be tied together in some way, to show that they related to one individual (me!). A tough thing to achieve - especially since I was coming up with a rebranding of Rambling Renovators at the same time! Add to that the fact that I didn't want the cards to be overwhelming and contain too much information.

So I started with the backgrounds first. For BlogPodium, we'd already established the chalkboard background (a nod to our purpose as an eduction resource of sorts for bloggers) as our look. Using a white font (its like chalk!) made sense. With Rambling Renovators, I decided on a subway tile background. You can find subway tile throughout my house and its clean, classic look is compatible with what my blog and design style is all about. With one black background and one white background, the card felt very crisp and modern. I was on the right track!


 To keep things very simple, I kept the general layout the same on each side: large logo, name and job descriptor on the left, contact info on the right. I had restrain myself from listing all the different ways to contact me (Facebook, Pinterest, About.me), and stuck to the essentials: url, email, phone, and Twitter. If you can't find me via any of those ways, I might be avoiding you ;)

So that's it. A very long-winded explanation of my business cards. I had these cards, as always, printed by Moo.com. If you follow that link, I get a referral fee but you also get 10% off your first order. I love the Moo card stock (thick and matte) and the rounded corner option so much I can't help but keep going back to them.

Do you have business cards for your blog? Or any cards at all? Maybe business cards are passe in this age of social connection and will disappear like the dinosaurs.

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  7. These are awesome cards! So simple but yet so effective.

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  8. cindy dueck @confetti&sparkle12:35 PM

    LOVE them! I get mine done at moo.com as well and the quality is amazing. Hope you had fun at alt :)

    ReplyDelete
  9. Jen, these look great! I love the idea of incorporating the 2 and I think these are very 'you' !

    ReplyDelete
  10. trioofkids12:35 PM

    The cards look amazing Jen. I really love the rounded corners.
    It was fun to catch up with handyman at IDS on Thursday night. Hope you are having a great time at ALT.
    Michelle

    ReplyDelete
  11. These look excellent! I love the contrast between the two sides, and the use of negative space. I've never heard of Moo before but I'm definitely checking them out - I'm thinking of doing business cards soon for my non-blogging life and this'll come in handy!

    ReplyDelete
  12. looks great! you will have to get me one of your new cards! I want to redo mine as well! Moo ... i have to check it out!

    ReplyDelete
  13. Love these looks. I am working on a new business card myself, and this provided a lot of inspiration. I'll have to check out Moo too. Thanks!

    ReplyDelete
  14. Jen, those cards are gorgeous!!! Love how you used each side for the different brands, and they even look nice & thick from the photos! Haven't heard of Moo, but I think I'm going to have to check them out! Hope you're having a great time at Alt! xo

    ReplyDelete
  15. unique dizigns12:35 PM

    I love Moo! I also took advantage of their double-sided option and used the back of the card to showcase some of my designs.
    http://www.uniquedizigns.com/2012/07/moo-cards.html

    ReplyDelete
  16. Chloe Moon12:35 PM

    This is so motivating!! I really need a business card because people never remember urls or even phone numbers these days!

    I love the brick design on the back of your blog one! Such a great idea for the double sided!! =)

    I hope your having fun at Alt & these are a big success!!

    Ergo - Blog

    ReplyDelete
  17. I'm working on a "re branding" and I think when that's done I'll finally take the plunge and get some business cards. I'm a slow mover though, so who knows how soon that will be!

    Your card looks great! I really like that you incorporated both entities.

    ReplyDelete
  18. Amy Walters12:35 PM

    Aah....these are fantastic, Jennifer! You blended these 2 brands beautifully ;)
    I've had a number of friends order their cards through Moo.com! I've been really impressed with the quality. And, their website is full of inspiration.
    Have fun at Alt!

    ReplyDelete

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