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BlogTalk: Personal Brand

by - Friday, February 24, 2012

I’ve got branding on the brain lately. What IS my brand? What do I stand for? What do I offer my readers that no one else can? I’m guessing many of you have the same questions about your own brand.
I attended the Building A Personal Brand seminar at Alt Summit featuring Camille Styles, Jasmine Star, and Cassandra Lavalle which was jam packed with great tips on how to build your brand. Here’s a few that stuck with me:
  • Find a niche and establish yourself as an expert 
  • Write a brief 4-word brand statement. Measure your projects, plans, and collaborations up against this statement to see if they fit with your brand 
  • Be creative. With your personal brand, you are the content. Make your message high-quality & compelling 
  • People choose bloggers, not blogs…Readers want to connect with you as a person, not what you do. 
  • Figure out what your assets and liabilities are. Work with people who can fill your weaknesses 
  • Create a good brand by aligning with others who can make you look good 
  • When you collaborate, you are aligning yourself with that brand. 
  • Sponsors on your site are a reflection of your personal brand. They should be in line with your aesthetic, ethics, and goals
  • Allow for evolution and growth but stick to your core characteristics 
My big takeaway was that your brand is about YOU – not about the things you do, the places you go, the way you decorate your house. If I could wrap up all those messages in one, it would be this:
I’m on my way to doing just that. This was a good start. How about you? Do you know your brand? What makes you you?

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  1. I have been kind of anti-brand on my blog for the past 2ish years I have been writing it, with no other reason that I'm not certain where to start and face the HUGE obstacles of not having the same resources available to me as most other bloggers (we live in an incredibly remote location of North Western Ontario and do not have the same access to retailers, sponsors or even conferences for networking as numerous others do).

    It certainly has been something I've thought about before, and the points in this post will give me a little food for thought, and perhaps a nudge in the right direction.


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